Do you really know your Ideal Customer?
Not ‘everyone’ is your customer, and the sooner you realize that, the better!
Before you start advertising your products or services to the world of the internet, you need to ask yourself one thing “Who is really my ideal customer?”. That question alone, will save you a heck of a lot of trouble.
Your job is to create solutions to solve people’s problems. What some fail to recognize though, is that everyone doesn’t have the same problem. Therefore, the creation of an ideal customer is to take place.
This is how you can do that.
Firstly, you ought to get a wide picture of the characteristics of your future customers. More specifically:
- Social Status
- Education level
- Family status
These factors will provide you with some general but solid information of the person you are looking to sell your products to. All these, will help you in determining your target audience and to eventually narrow it down.
After you have concluded the demographic details, you move on to Psychographics.
What psychographics does, is to provide you with the exact psychological factors that are correlated to your ideal customer.
It’s vitally important to learn more about them, such as where they hang out or what they read and listen to, what makes them tick or what they search online.
Getting into deeper waters with your customers will assist you in addressing their problems better and offer them the ultimate solution – your product.
Online marketing is about solving customer problems, whether those are problems that they are currently facing, or even more so, problems they are going face as the market evolves and their needs change.
Your sole goal – to enhance their life.
Analyze Past Interactions
You surely must have had some past interaction with clients. Now is the time to analyze those interactions.
Combing any mistakes and successes with previous or existing customers will most certainly help you in narrowing your focus.
Are those customers happy with your products? And if they are, what are their characteristics?
It’s the perfect opportunity to get that specimen of a customer and replicate that success story even further. What’s more, you can enhance the experience and target your new and old customers in an even better way; address their problems, show them the solution, make them feel the necessity of purchasing your product.
The magic formula is right there – you only need to take a step back and reflect on your previous interactions. That information will all be extremely valuable in the next step.
The bottom line is, you will never know until you try.
Once you have a draft of that ideal customer of yours, then you just have to put it to the test.
Apart from testing out your ads and their success rate you may also start talking to prospects about what they need, what they think, what they don’t have now and what they need to have.
In this way, you evolve your business, and your previous assumptions will be tested.
By the end of this, you will have a narrowed audience that completely correlates to your products’ and your business’ needs and goals.