instagram marketing

Is Instagram the next big thing in Online Marketing?

Facebook has been the undisputed King of Social media for quite some time now. However, Instagram isn’t that far behind.

The photo-sharing platform has kept rising throughout the years and so we can’t help but wonder… ‘Is Instagram Marketing the next big thing?’

Our answer is, definitely yes!



Constant annual growth

Reportedly, 80% of users follow a business on Instagram and that statistic didn’t occur by luck.

Businesses are recognizing the power that this platform possesses and are constantly trying to make the best out of it.

With the use of high definition images and videos, the bar is set high when striving to attract users’ attention and so the competition has become fierce. 

instagram marketing

As of March 2017, over 120 million Instagram users visited a website, got directions, called a business, emailed or direct messaged a business.

This only demonstrates that 1 out 6 people will engage with a company through this platform and that ratio will only get better in time.



Engagement Boost

Talking about engagement, Instagram is probably one of the ultimate ways to interact with your followers.

This engagement boost can occur in a number of ways:

  • Through liking users’ photos and videos
  • Through commenting on users’ photos and videos
  • Posting questions
  • Posting contests and quizzes
  • Through Instagram Stories

Such variety of options are being utilized by companies that are after to enhance their engagement rate. These power-boost actions offer the outcome of gaining more and more followers, and ultimately, more sales.

Therefore, if you’re looking for that extra user interaction, then Instagram is your golden ticket.


Mobile functionality

We all know that the term ‘mobile friendly’ has gained extreme importance nowadays.

In fact, 80% of social media time is spent on a mobile device. No surprise here.

Instagram being a mobile-exclusive platform means that it’s easy to use when you’re on the go. That makes it an in-the-moment experience, which naturally attracts more people.

Comprehending the huge impact it can have on business’ promotions, Instagram’s mobile ad revenue is predicted to hit nearly $7 billion in 2018.

With the release of new advertising methods like Instagram Shopping, the value of advertising as part of Instagram marketing has boosted and so marketers should expect to see this number stay true in 2018.


instagram marketing



Just to simplify things… If you’re not on Instagram, then you better create an account right this instant!

You definitely don’t want to miss out the next big thing in Internet Marketing.

Eleonora Xenophontos
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